
Why do some people have all the good ideas? Are they born with a superior brain? Do they have a muse on a leash? Are they just darn lucky?
The answer is shockingly simple. Find out more…

When you start a project, what do you call it? Imagine you’re just getting started with a new creative work. If it’s a book, do you say “this story I’m doing about guilt, fear, and cakes,’ or is it “The Ministry of Fear?” If a painting, do you say ‘this thing with a bearded guy [...]
Why the Rules of Art Matter
2 commentsWhy are some books unreadable? Why is some music unlistenable? Chances are they either defied or ignored the rules of art. As you’ll see, the real opportunity lies not in breaking rules but in altering conventions. Click the title to read more.