2010 in Review…Plus Happenchance’s 2 Dirty Secrets

As the sun sets on 2010, I thought a brief ‘end of the year’ post was in order. However, I also wanted to reveal two dirty secrets about this blog, and I decided now would be the perfect time to do so. First, the review.


Personally and professionally, 2010 was an outstanding year for me. I finished a couple big-ass projects, improved some key skills, and started to earn a freelance income. I also got some really sexy stamps in my passport and paid my first bribe to a border guard.

I could tell you more, but this blog ain’t about my life. Not too much, anyway. It’s about helping you create your own luck.

I do this by providing you with lots of exclusive, high-quality content. For example, in 2010, I wrote over 50 posts. Here are eight of my favorites.

If you can’t read these now, you could bookmark this page and visit it later. You could also share this list with a friend.

Unfortunately, growth here is still far slower than I like. Right now, I receive just over 2,000 visitors every month. Why such a small number? Because of…

Happenchance’s 1st dirty secret

  • The author is lone wolf blogger. He’s a bad member of the digital tribe because he doesn’t relentlessly comment or do guest posts. He writes for the lucky people who have found his site.

However, since I’d like to see more readers here, I’m going to change my ways in 2011 by writing more guest posts and insightful comments. I’ve got a couple more tricks up my sleeve as well.

I’d also like to invite each and every one of you to stick around and join me as I grow this site. All you have to do is subscribe.

Now that I’ve shared my 1st dirty secret, let’s move on to…

Happenchance’s  2nd dirty secret

  • Since I started Happenchance in July’09… I have earned exactly $7 in revenue.

That works out to like $0.0005/hour. And you thought minimum wage was bad. For the 2 months I experimented with sidebar ads, I sold one affiliate product and a little CPM advertising. In short, the Happenchance business model is no model.

I’ve simply focused on writing great content.

It’s understandable to wonder why in the hell I would devote so much time and mental energy to something without even trying for a monetary reward. I have several answers. I started this blog because I wanted to …

  • use my experience to help others
  • build something awesome
  • develop my writing chops
  • learn more about topics that fascinate me
  • and maintain my sanity while living abroad (not sure I’m successful there)

Notice what was absent: to make money from blogging. That simply hasn’t been a priority for me. I’ve earned a living in other ways. Because I freaking enjoy it, I’ve put in the time and mental energy to maintain this site.

However, I’m now working on developing an awesome product for my Happenchance readers. I’m also evaluating a couple high-quality products from other respected bloggers.

Don’t worry, though. I won’t bludgeon you with sales messages. That’s not my style.

If it was, I would’ve grabbed a hammer far sooner 😉

Now that my secrets are out, I just wanted to say…

Thanks for reading! Have a terrific 2011!


photo credit: jelleprins, mjphoto

Comments on this entry are closed.

  • JA LINEBERRY December 29, 2010, 12:18 am

    Well done.

  • Nat December 30, 2010, 12:35 am

    Just wanted to say that I love your blog, and have been reading it for the past few months, but haven’t commented yet. This blog is definitely the one that I check daily for updates, and is probably my favorite. Keep up the good work! 🙂

  • Anonymous December 30, 2010, 3:32 am

    @Nat : Thanks so much for the kind words. I’m glad you enjoy this site.
    @JA: Thanks to you too for popping in throughout the year.

    All the best in 2011

  • Trever Clark December 31, 2010, 1:13 am

    Hey Seth – I definitely dig the blog. I’ve only got about 15 blogs that I read regularly, but I just added yours to the list. I’m interested in your “lone wolf blogger” statement. Is your lack of commenting and guest posting due to lack of time, or lack of interest? I go through spurts where I comment a lot, and then other times where I do it very little just because I can’t fit it into my schedule. I’ve only guest posted once, but I have noticed that commenting makes a huge difference in my traffic. I haven’t done much of it recently due to holiday commitments, and I’ve seen a decline in my monthly visitors as a result.

    Anyway, just wanted to say that I love the “create your own luck” angle. That totally resonates with me. I’ll be looking forward to reading more and connecting with you in the future!

  • Anonymous December 31, 2010, 5:50 am

    Hey Trever, I appreciate you stopping by. Always good to hear from a fellow blogger (readers: go check out Trever’s site Axis of Awesome right now!), and thanks for adding me to your list.

    The reason I say I am a lone wolf blogger is because I tend to focus more on my content and less on promotion tactics like commenting and guest posting. I do comment on other sites, but not really in a systematic way.

    However, I’m working on this and I hope to focus more on the social aspects of blogging in the coming months. ,